Dr. Martens
Celebrate your rebellious spirit.
The team at Dr. Martens partnered with us to help them to design and launch a microsite that would bring to life the grit, creativity, and passion of different artists across the world — people who revel in their individuality, and who are connected through their love for an iconic brand. This is Worn Different.
We are the artists, the musicians, the DJs, and the fashion designers. We are the people with desk jobs, night jobs, and in-between jobs. We are the ones who dare to show our style differently.
Part of the Revolution
The site was designed and built to be a fully responsive WordPress experience, from the outside-in. On the outside — imagery, video, shoppable product, and social integration — all work together in creating a content-rich experience to showcase each artist’s story. On the inside — custom controls for positioning assets and localization templates to cater to a global audience.
Breaking boundaries.
We knew that we had to design an experience that could move, that had life, that had momentum. And we only had a few short weeks before the campaign would go live. We started with quick prototyping and created a proof of concept to get quick buy-in and approval from the Dr. Martens marketing team. Once we had the go-ahead, we spun up development to start laying the multi-site foundation while design and copy kept moving in a parallel track.
IT TAKES A VILLAGE
To make it all happen, Dr. Martens tapped ODD London to work with 29 artists to shoot amazing videos and beautiful photography that would fuel the first part of the campaign. In turn, we paired with ErgonTech to add motion, micro-animation and build a fully-editable platform for the internal team to easily update.
See it live
Services
Every relationship brings together loads of collaboration across teams and stakeholders. Here's what we brought to the party:
- Digital & Interactive Design
- Digital Commerce Strategy
- Illustration & Animation
- Information Architecture