Commerce with intention.

When we began our work with Fracture, we took our time. We dug deep. We looked under all the rocks. We spent time with leadership, the creative and marketing teams, the production crew, customer service and spoke at length with consumers — some who had heard of Fracture, but had never made a purchase, customers who had just made their first order, and customers who keep coming back time and again to print their important moments — to inform and influence where we were heading.

Your photo printed on glass seems straight-forward, but we found there were many questions here. How does it work? Is it truly printed directly on glass? How durable is it? How does it hang on the wall? We knew we needed to break it all down — the process, the commitment to sustainability, and how a frameless piece of art fits in with different homes and different design styles. Every touchpoint on the site was designed to inform, educate, and provide clear paths toward creating your first print. We backed this up with loads of bespoke content that introduces new customers to the product and brand. We collaborated with Sandwich to create Picture Your Life for broadcast and with TCA for a handful of direct response shorts.